Aspis Promo, 2025


An engaging narrative transforms the product’s features into a compelling story, emotionally resonating by directly addressing 
the everyday challenges and pain points faced by crypto traders. 
By demonstrating a deep understanding of what the core audience experiences every time they place a trade, the video fosters trust and connection. Sleek footage and skillful editing, enhanced by sharp yet clear animation, keep viewers captivated throughout the entire promo.

Information architecture, AI, motion design, sound design,  storytelling Discover Aspis Promo


Oriflame SMM, 2025


Facing the need for highly engaging social media content, particularly on Telegram, I collaborated with a creative agency to design dynamic motion graphics and static assets for Oriflame's new campaigns. My role involved analyzing trends and developing visuals compliant with brand guidelines, utilizing materials from shoots, stock, and AI. This effort resulted in visibly distinctive campaigns that significantly boosted audience attention and interaction rates, elevating Oriflame's overall digital content standard.

social media design, AI, motion design, graphic design,  typography Discover Oriflame project


BBCH&Ugol, 2024


My long-term work, which addressed specific tasks in marketing and design in a company specializing in hair tools and salon equipment. It illustrates multiple facets of the brand's visuals and creative identity, from crafting eye-catching packaging designs to developing motion graphics for emails and paid ads.
Commercial design, packaging, digital design, anlytics, marketing research, Discover the BBCH&Ugol project

Sportmaster E-Commerce

Another long-term project, focused on visual updates for the website, which reached over a million users per week. Sportmaster's design approach is clean, active, and accessible, with bold colors, dynamic layouts, and clear, user-friendly navigation that appeals to a broad sporting audience. The visuals always balance brand consistency with seasonal updates, reflecting the latest trends in sports and fitness while still remaining practical and engaging. 

Commercial design, landing pages, digital design, anlytics, crm Discover the Sportmaster project
©2025Any questions?
Email me: selivanova96@gmail.com

London, UK