Aspis Promo, 2025
An engaging narrative transforms the product’s features into a compelling story, emotionally resonating by directly addressing the everyday challenges and pain points faced by crypto traders. By demonstrating a deep understanding of what the core audience experiences every time they place a trade, the video fosters trust and connection. Sleek footage and skillful editing, enhanced by sharp yet clear animation, keep viewers captivated throughout the entire promo.
BBCH&Ugol
My long-term work, which addressed specific tasks in marketing and design in a company specializing in hair tools and salon equipment. It illustrates multiple facets of the brand's visuals and creative identity, from crafting eye-catching packaging designs and animations for emails and social media to art directing product photoshoots.
Sportmaster E-Commerce
Another long-term project, focused on visual updates for the website, which reached over a million users per week. Sportmaster's design approach is clean, active, and accessible, with bold colors, dynamic layouts, and clear, user-friendly navigation that appeals to a broad sporting audience. The visuals always balance brand consistency with seasonal updates, reflecting the latest trends in sports and fitness while still remaining practical and engaging.